Счас выведем капиталистов на чистую воду
Вот любопытная история (накопал в сверхсекретном архиве
)
Company legend has it that G .W. Hill arrived one day unannounced at Loewy's
office . Without even taking off his hat, Hill declared, "
I've heard that you don't like the Lucky Strike package, and, what's more, that you think you
can design a better one. I just don't believe it." Loewy replied, coolly and simply, that he would be happy to bet
$50,000 on his ability to create a new and improved package for Lucky Strike products .
After the two traded further jibes, Loewy delivered on his promise, impressing Hill and creating an American classic . The original green was replaced by a pure white suggesting the purity and freshness of the package's contents . On this background, Loewy placed the famous bull's-eye design, a red circle surrounded by olive green and black rings. Ingeniously, Loewy insisted that this design appear on both sides of the package, so the brand's unique logo could be seen, no matter which way the pack lay or was displayed .